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Synopsis

AFS-supported filmmaker Juan Pablo González is making a name for himself in the global cinema scene with his unique take on poetic, immersive docu-fiction. His first narrative feature is the story of a family-owned tequila distillery in Jalisco overseen by a very hands-on chief, Señora María, played with powerful restraint by Teresa Sánchez. For much of the running time we watch the ins and outs of tequila distillation – a fascinating and photogenic process – even as we are made aware of certain existential challenges facing the business. When a younger woman with more modern ideas about marketing arrives on the scene, Señora María is rocked to her core by surprising new feelings.